ANALISIS DAN PERANCANGAN SISTEM INFORMASI PROMOSI BERBASIS WEB PADA BETACAM STUDIO PHOTOGRAFHY

  • Alex Rei Emerson stikom
  • Herry Mulyono Stikom

Abstract

Betacam Studio Photografhy is a studio engaged in photografhy and videografhy, where in general the
business process is product production, product promotion, and product sales. The problem experienced
by Betacam Studio Photografhy was that there were still very few people who knew Betacam Studio
Photografhy because its promotion activities were still carried out by distributing brochures and mouthto-mouth promotions so that it was only known around the neighborhood and there was no significant
increase every month. This study aims to analyze and design a promotional information system in the
Betacam Studio Photografhy with the prototype method. The solution made by the author is to analyze the
old system and design the system offered to be developed using UML. Where researchers combine the
fields of marketing science, especially promotion mix with information technology by designing
digitization of product catalogs and promotional brochures with websites as media. This research
produces a prototype that can be implemented to reach a wider consumer not only limited to the
environment around Betacam Studio Photografy. This result is expected to be developed into a Promotion
Information System application on Betacam Studio Photografhy.

References

[1] Al Fatta, Hanif. 2007. Analisis & Perancangan Sistem Informasi untuk Keunggulan Bersaing
Perusahaan dan Organisasi Modern. Yogyakarta : Andi Offset.
[2] Alma, Buchari. 2016. Manajemen Pemasaran dan Pemasaran Jasa. Catakan Keduabalas.
Bandung : Alfabeta.
[3] A.S, Rosa; & Shalahuddin, M. 2014. Rekayasa Perangkat Lunak Terstruktur dan Berorientasi
Objek. Cetakan Kedua. Bandung: Informatika.
[4] Connolly, Thomas; & Begg, Carolyn. 2015. Database Systems A Practical Approach to Design,
Implementation, and Management. Sixth Edition. United State : Pearson Education Limited.
[5] Eriksson, Hans-Erik; Penker, Magnus; Lyons, Brian; & Fado, David. 2004. UML 2 Toolkit. Canada:
Wiley Publishing.
[6] Kendall, Kenneth E; & Kendall, Julie E. 2011. System Analysis and Design. 8th edition. New Jersey:
Prentice Hall.
[7] Kotler, Philip; & Armstrong, Gary. 2018. Principles of Marketing. Seventeenth Edition. United
Kingdom : Pearson Education Limited.
[8] Kotler, Philip; & Keller, Kevin Lane. 2016. Marketing Manajement. 15th Edition. Global Edition.
United State : Pearson Education Limited.
[9] Laudon, Kenneth C; & Laudon, Jane P. 2012. Management Information Systems: Managing The
Digital Firm. Twelfth Edition. New Jersey, United State of America : Pearson Prentice Hall.
[10] Lusiana, Veronica. Sistem Informasi Promosi Batik Tradisional Semarang berbasis Web. Jurnal
DINAMIKA INFORMATIKA, Volume 1, Nomor 1. Semarang: Universitas Stikubank Semarang.
[11] Mcleod, Raymond; & Schell, Jr. George P. 2008. Management Information Syatems. Tenht Edition.
First Impression. India : Pearson Education.
[12] Muslihudin, Muhammad; & Oktafianto. 2016. Analisis dan Perancangan Sistem Informasi
Menggunakan Model Terstruktur dan UML. Yogyakarta: Andi Offset.
[13] Nugroho, Adi. 2010. Rekayasa Perangkat Lunak Berorientasi Objek dengan Metode USDP.
Yogyakarta : Andi Offset.
[14] O’Brien, James A; & Marakas, George M. 2011. Management Information Systems. Tenth Edition.
New York : The McGraw-Hill Companies, Inc.
[15] Pressman, Roger S. 2010. Software Engineering A Practitioner’s Approach. Seventh Edition.
Unites State : The McGraw-Hill Companies, Inc.
[16] Setiawan, Robby; & Roestam, Rusdianto. 2017. Analisis dan Perancangan Sistem Informasi
Promosi berbasis Web pada CV. Golden Property. Jurnal Manajemen Sistem Informasi, Volume 2,
Nomor 4. Jambi: STIKOM Dinamika Bangsa.
[17] Whitten, Jeffrey L; & Bentley, Lonie D. 2007. System Analysis and Design Methods. Seventh
Edition. Unites State : The McGraw-Hill Companies, Inc.
[18] Yusup; & Suprapto. 2015. Sistem Informasi Promosi dan Pemasaran Mobil Bekas pada
Showroom Santosa Motor berbasis Web. Jurnal KOMPUTAKI, Volume 1, Nomor 1. Semarang:
Universitas AKI.
Published
2019-12-16
How to Cite
EMERSON, Alex Rei; MULYONO, Herry. ANALISIS DAN PERANCANGAN SISTEM INFORMASI PROMOSI BERBASIS WEB PADA BETACAM STUDIO PHOTOGRAFHY. Jurnal Manajemen Sistem Informasi, [S.l.], v. 4, n. 4, p. 368-377, dec. 2019. ISSN 2548-5873. Available at: <http://ejournal.stikom-db.ac.id/index.php/manajemensisteminformasi/article/view/729>. Date accessed: 07 apr. 2020. doi: https://doi.org/10.33998/jurnalmanajemensisteminformasi.2019.4.4.729.